To purchase the French book written by François Colbert and Alain d’Astous, “Le consommateur d’art et de culture – une perspective marketing“, please fill this order form and send it by email at gestiondesarts@hec.ca or by fax at (514) 340-6432.

The English version “Consumer Behaviour and the Arts – A Marketing Perspective” can be ordered directly from Amazon.

To purchase the most recent edition of François Colbert’s book, “Marketing Culture and the Arts, 5th Edition“, please fill this order form and send it by email at gestiondesarts@hec.ca or by fax at (514) 340-6432.

 

If you wish to order the French version “Marketing des arts et de la culture, 5e édition“, please fill this order form and send it by email at gestiondesarts@hec.ca or by fax at (514) 340-6432.

To purchase the French book written by Gérald Grandmont, “La culture, un capital à faire fructifier“, please fill this order form and send it by email at gestiondesarts@hec.ca or by fax at (514) 340-6432.

To purchase the book written by Serge Poisson-de Haro, “Strategic Management of Arts Organizations“, please fill this order form and send it by email at gestiondesarts@hec.ca or by fax at (514) 340-6432.